I recently wrote about the importance of paying attention to metrics in order to achieve growth. If you’re an online business then one such important metric is your website statistics, which provide the basis for seeing just who is coming to your site and what is turning people into customers.

Today I came across Google’s Conversion University, a fantastic set of articles that provide guidance on how to establish web metrics and interpret them in a meaningful way. This goes far beyond identifying what the unique visitor count is, and I highly recommend giving it a look if you are serious about improving your business web performance.

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This entry was posted on Saturday, June 24th, 2006 at 12:33 pm and is filed under Links, e-Commerce, Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.