What Long Overdue Tasks are Holding Your Business Down?
July 18th, 2006 by Matt InglotRunning a business is a crazy experience at best, with a billion things happening at any moment. Despite great time management techniques, impeccable organization, and 12 hours of dedication a day, stuff that should be done tends to slip by when its not urgent. Some things you never do get around to and they become hidden friction slowing your business success down.
Perhaps your website still talks about a business location or product that no longer exists or the design needs a facelift? Maybe your bookkeeping need to be updated, preventing you from seeing the sales information you need? What ever happened to that fantastic sales letter you were going to write? Why haven’t you signed-up for that training course that will allow you to offer a new service? When’s the last time you have tested new marketing copy? Have you backed up your data lately?
Devote some time this week to air out the closet and take a very close look at all aspects of your business. Catch those missing items that could be turning customers off, undermining your sales, or waiting to cause a disaster. Something as simple as an outdated copyright date on your website can needlessly hurt your professional image (I’ve been bugged many times about forgetting to update this). Make a nice list of everything that needs to be done and then incorporate the tasks into your action items for the next week or two.
This is a project that I’m participating in this week too. Here are just some of the items that I’ve caught:
- Update About and Contact pages on this blog.
- Transfer all domains to my main registrar account.
- Enter last two months of PayPal transactions into accounting software.
- Check all websites for outdated information.
- Try several optimization ideas.
What weights will you be taking off your business this week?
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