Comments on: Companies Are Losing Easy Profits By Devoting Exceptional Resources to Alienating Hard-Won Customers http://mattinglot.com/blog/2006/10/10/companies-are-losing-easy-profits-by-devoting-exceptional-resources-to-alienating-hard-won-customers/ Thoughts and Stories of an Entrepreneur on the Web Sat, 22 Nov 2008 04:41:08 +0000 http://wordpress.org/?v=2.0.4 by: GBGames http://mattinglot.com/blog/2006/10/10/companies-are-losing-easy-profits-by-devoting-exceptional-resources-to-alienating-hard-won-customers/#comment-5303 Tue, 07 Nov 2006 23:27:24 +0000 http://mattinglot.com/blog/2006/10/10/companies-are-losing-easy-profits-by-devoting-exceptional-resources-to-alienating-hard-won-customers/#comment-5303 I have always wondered what justification any company can have for asking me to wait over a month to either give me back my money or take me off a direct mail list. I am sure that adding my data was instantaneous, so why drag your heels? If there was a good reason for it, I'm sure they would say. Since they don't, I can only assume that they are doing it on purpose. And what kind of a taste does that leave in my mouth? I have always wondered what justification any company can have for asking me to wait over a month to either give me back my money or take me off a direct mail list. I am sure that adding my data was instantaneous, so why drag your heels?

If there was a good reason for it, I’m sure they would say. Since they don’t, I can only assume that they are doing it on purpose. And what kind of a taste does that leave in my mouth?

]]> by: Tim King http://mattinglot.com/blog/2006/10/10/companies-are-losing-easy-profits-by-devoting-exceptional-resources-to-alienating-hard-won-customers/#comment-4508 Tue, 10 Oct 2006 17:33:19 +0000 http://mattinglot.com/blog/2006/10/10/companies-are-losing-easy-profits-by-devoting-exceptional-resources-to-alienating-hard-won-customers/#comment-4508 Hmm. This is just another way in which Certain Big Companies differ from <em>real</em> businesses. In a real business, it's okay to lose a customer that wasn't right for you. In Certain Big Companies, it's okay to penalize departing customers for betraying you. In a real business, you realize that every departing customer is a future referral, but only if you keep the bridges intact. -TimK Hmm. This is just another way in which Certain Big Companies differ from real businesses. In a real business, it’s okay to lose a customer that wasn’t right for you. In Certain Big Companies, it’s okay to penalize departing customers for betraying you. In a real business, you realize that every departing customer is a future referral, but only if you keep the bridges intact.

-TimK

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